Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google’s integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today’s search landscape as we take a trip down the SGE rabbit hole this week on the EDGE of the Web! [00:02:29] Reintroducing Mark Williams-Cook & Jack Chambers-Ward [00:07:21] Changes On The SERP [00:11:52] EDGE of the Web Title Sponsor: Site Strategics [00:12:37] A New SERP Challenge With SGE  [00:27:38] Optimizing Content With SGE  [00:30:24] Can You Track AI Overview Metrics?  [00:32:34] EDGE of The Web Sponsor: Wix [00:35:12] Can We Put Trust In AI?  [00:40:49] Mark’s LinkedIn Insights [00:44:01] Screaming Frog Version 20 Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/jlwchambers LinkedIn: https://uk.linkedin.com/in/jlwchambers Twitter: https://x.com/thetafferboy LinkedIn: https://uk.linkedin.com/in/markseo Resources Candour Search with Candour Podcast  Candour Youtube Channel