Welcome to this weeks episode of Educated Artistry!   Today we are joined by Lacey Salem, a licensed esthetcian since 2017 in New York. She opened a solo studio in November of 2019. Then by November of 2021 I expanded and brought on 2 team members. Lacey is a three time winning Lashie Award winner courtesy of The Lash Conference. Former esthetics educator and now all things lash educator. Her newest venture is Laceys Lash and Esthetic Supply, where she is bringing the industries top brands straight to artists in her area.   Today we cover:    - Building a clientele that can withstand economic downturns  - How to market and find high end clients - The power of building connections within your community  - The client experience      LACEY IG: https://www.instagram.com/laceys_lashandesthetic_supply   LACEY WEBSITE: Www.lashandestheticsupply.com KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast