How peer to peer has changed for education marketers
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Description
It used to be good enough to put a student chat on your website, but the best schools (and ambassadors) are taking the medium to new places.
Today, Kyle is joined by Ciara McNally from The Ambassador Platform and two student ambassadors Victoria Lay and Ilya Smut for their take on the new peer-to-peer playbook.
This episode is sponsored by the Ambassador Platform.
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According to Niche’s Spring Junior Survey, three years ago 81% of prospective students said that weekly emails were acceptable - but today, it’s just 39% (!!!)
It’s not much better for social media.
The tolerance for high-frequency content has halved within the last year.
Even higher ed...
Published 05/19/24
Published 05/19/24
In today's episode, Kyle is interviewed by the Keystone Education Group on the Higher Ed Chats Podcast.
If you're looking for a good snapshot of the state of content and community marketing in higher ed, or just some fresh ideas and new perspectives - this one is for you.
Published 05/05/24
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