Higher ed marketing trends for 2024
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Description
Kyle interviews Jaime Bradford, head of recruitment operations at DMU and Helena Torree, marketing manager at NCUK, on what to watch out for in 2024. Topics covered include AI (duh), new ways to think about peer-to-peer and proven methods to make an impact at the middle of the marketing funnel.
More Episodes
According to Niche’s Spring Junior Survey, three years ago 81% of prospective students said that weekly emails were acceptable - but today, it’s just 39% (!!!)
It’s not much better for social media.
The tolerance for high-frequency content has halved within the last year.
Even higher ed...
Published 05/19/24
Published 05/19/24
In today's episode, Kyle is interviewed by the Keystone Education Group on the Higher Ed Chats Podcast.
If you're looking for a good snapshot of the state of content and community marketing in higher ed, or just some fresh ideas and new perspectives - this one is for you.
Published 05/05/24
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