How to build a legendary ambassador marketing team.
Description
There’s plenty of material on the power of ambassador marketing, but relatively little on how to build a legendary team.
Today, Kyle's joined by Niall Horan, Global Student Admissions Executive at University of Galway, and Matt Pilling, Customer Success Manager at the Ambassador platform to cover:
How to find the right ambassador talent
Ways to structure peer-to-peer marketing operations
How to manage students who are the face of your brand
This episode is sponsored by the Ambassador Platform.
According to Niche’s Spring Junior Survey, three years ago 81% of prospective students said that weekly emails were acceptable - but today, it’s just 39% (!!!)
It’s not much better for social media.
The tolerance for high-frequency content has halved within the last year.
Even higher ed...
Published 05/19/24
In today's episode, Kyle is interviewed by the Keystone Education Group on the Higher Ed Chats Podcast.
If you're looking for a good snapshot of the state of content and community marketing in higher ed, or just some fresh ideas and new perspectives - this one is for you.
Published 05/05/24