Untapped opportunities for student conversion
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Description
Kyle takes a deep dive into the findings of Edified’s Experience Tracker, a benchmark for the state of student enquiry handling around the world. Joining him are two voices instrumental in the report - Elissa Newall and Jennifer Parsons - for their take on what students expect and how institutions can deliver.
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According to Niche’s Spring Junior Survey, three years ago 81% of prospective students said that weekly emails were acceptable - but today, it’s just 39% (!!!) It’s not much better for social media. The tolerance for high-frequency content has halved within the last year. Even higher ed...
Published 05/19/24
Published 05/19/24
In today's episode, Kyle is interviewed by the Keystone Education Group on the Higher Ed Chats Podcast. If you're looking for a good snapshot of the state of content and community marketing in higher ed, or just some fresh ideas and new perspectives - this one is for you.
Published 05/05/24