It’s a common misconception that students don’t read their emails, leading marketers to believe that the effort outweighs the benefit. But – they read them. They digest them. They make life-changing decisions based on them. Kyle joins UCAS's director of marketing Dave Penney and its campaign manager Jack Taylor to determine, once and for all, if student email is dead. View the report

Kyle interviews Jo Marshall, 20-year copywriter in the higher ed niche. Jo shares the top higher ed copy cliches and why schools should think about getting their academics on LinkedIn.

Kyle hosts a conversation on adding AI to higher ed marketing ops, featuring Nik Higgins (co-founder of the Ambassador Platform) and Priyank Mistri (Digital Marketer at Fanshawe College.)

For higher ed, personalisation is a battleground of expectations. Organisations like Amazon and TikTok are placed on a pedestal, but the reality for universities is that it's not an equal playing field. Today I’m joined by Toby Margetts, digital experience expert, and Julie Brettle, Chief Product Officer at Squiz. We cover how generative AI is transforming personalised content, and frameworks for marketing personalisation in 2023.

Your 5-minute Clearing update, including an overview of Results Day, popular subjects by search and growing popularity, and examples of universities doing good marketing.

Students are more talkative this Clearing. According to new data from Uni Compare, interactions across its platforms (including its Clearing app) are up 203%. On today’s Education Marketer Live, I’m joined by Uni Compare’s founder and CEO, Owen O'Neill, to dive into the detail. Which subject areas are hot Why students are asking more questions Which universities are capitalising on trends Uni Compare is home to one of the largest Clearing audiences on the planet. I’m ready to learn a...

Podcasting is a maturing medium and to stand out, you need to offer something different. The university podcast, This is Purdue, fits the bill. Its host, Kate Young, is its full-time producer and creator, and having surpassed 1m listens on YouTube, joins us today to offer insight into how to get your podcast seen and heard.

Kyle interviews Kris Achten, marketing lead for KdG University of Applied Sciences and Arts. Over four years, Kris has built KdG’s marketing function from just 2 people to a high-performing team of content, email marketing and international recruitment experts. Hear how he used email marketing to double applications and why the School has only recently invested in social media.

Kyle, Founder of Education Marketer, is in conversation with Gil Rogers, host of the FYI podcast and fractional CMO for EdTech start-ups. Discover what actionable things you can be doing to better connect with a student audience, and what drives both marketers nuts about working in higher ed.

You’ve heard of content marketing and content strategy, but what about content design? As the quietest sibling of the content trinity, it may not have the mass following of content marketing but it is still critical for how students perceive your university. Joining me to discuss its relevance in 2023 is Mei Ching Koon and Nick Condon, both from the company Squiz. Mei is a CMO with an enviable background in CX and Digital Product Development And Nick has done his time on the front lines...

Working with youth audiences, it's tough to stay ahead of trends and know where your institution fits. Today, courtesy of Hear It podcast, Kyle is in conversation with Rebecca Roberts, Founder of Thread and Fable. Learn how institutions can remain relevant with student audiences, and what some are missing when communicating with young people. Let's get on with the show.

A year or so ago you couldn’t move for the phrase “hybrid events," but since then the landscape has changed dramatically with most universities returning to in-person activities… But is this what students want? Joining me today is Jon Cheek, The Founder of Uni Taster Days. Based on the tens of thousands of events published on unitasterdays.com, Jon shares what we need to be doing to win students’ attention.

The pivot to community is real. In recent months, all major social platforms have dropped community-based features, but what strategies can you use at your institution to leverage them? Today, courtesy of the Marketing Tales podcast, Kyle speaks with Chris Rapozo about community marketing and why universities need to be involved.

In the age of niche digital media, entire series can be built from a university's subject area expertise. But are we missing a trick when it comes to winning attention? Joining Kyle today is Robb Conlon, Founder of Westport Studios, a company making a name for itself in the higher education podcasting space. Robb has produced around 2000 podcast episodes, across 30 shows with 10 of them being in higher ed. We're all about to be taken to school. Let's get on with the show.

Jonathan Sabarre, Marketing Director of Newcastle University, and Kyle discuss the latest digital media and content trends impacting higher ed marketers.

Universities love search. Your typical institution will see between 35% and 55% of its web traffic arrive via organic search. But now with generative AI providing personalised content directly in search engine results - is the status quo under threat? Joining me for the first in a series of special episodes about what matters to higher ed digital teams, is Squiz: - John-Paul Syriatowicz (Co-Founder and Executive Chairman) - Julie Brettle (Chief Product Officer) Let’s get on with the show.

Six months on from the launch of ChatGPT, university marketing teams are now using generative AI in their workflows. On today’s episode, Director of Demand at Concept 3D, Shiro Hatori, and I discuss a new kind of content ops. This episode comes courtesy of the Higher Ed Demand Gen Podcast.

As the initial hype around ChatGPT starts to clear, it’s making way for genuine questions around copyright, marketing operations and how education marketers should be using technology at scale. Today, a special episode - I’m joined by Bart Carlor, Caroline Dunn, Troy Singer and Chris Rapozo to cover the gambit of ChatGPT, and why this technology should be front and centre of your marketing ops in 2023. This episode comes courtesy of Hannon Hill.

Kyle shares how generative AI in search engines could start to eat higher ed's lunch.

Where higher ed could be missing a trick with "try before you apply" courses.

How do you measure the impact of content? If you're done with likes, shares and engagements - this one is for you.

Copyright laws, data protection... Here's what you should be thinking about when using AI for content creation in higher ed.

Do you world-build with your content? Kyle covers a recent change in the channel “Lo-fi Girl” and what similar world-building activity looks like in higher ed.

Kyle speaks with Brian Piper Director of Content Strategy at University of Rochester and also the co-author of the book Epic Content Marketing. If you're a university marketer with e a content remit - this one is for you. Brian Piper Epic Content Marketing

I speak with Alison Turico on The Application Podcast about how universities can use LinkedIn to grow their audience and recruit more students.