We present the essential components of developing and communicating a strategy in engineering management, emphasize the need for strategies to be documented, measurable, and aligned with business needs. We share the importance of having a strategy as an engineering manager aspiring to drive change and innovation. We emphasize the need for a clear vision, meaningful goals tied to business value, and continuous iteration. We stress the importance of buy-in in the success of a strategy, highlighting the need for the team to be fully supportive of the strategy, as well as the importance of obtaining buy-in from higher management. Finally, we provide a detailed checklist to allow engineering managers developing a well-aligned and challenging yet achievable strategy, covering aspects such as building a strong foundation, aligning with business goals, leveraging lateral relationships, and maintaining effective communication with stakeholders.