In this episode, Paul is joined by DR Richardson and Jan Keleher of Elephant Energy to discuss the challenges of the residential heat pump market. With an array of federal, state and local incentives, a myriad of technology options, sizing requirements, electrical upgrade decisions and other factors that play into installing these units, Elephant Energy has found a niche as a "one-stop shop" in helping homeowners. We explore why business model innovations such as Elephant's may be necessary to ensure that this useful decarbonization technology gets deployed at scale. For further research: DR Richardson Jan Keleher Elephant Energy Global Heat Pump Sales Continue Double Digit Growth - International Energy Agency After Maine Surpasses 100,000 Heat Pump Goal Two Years Ahead of Schedule, Governor Mills Sets New, Ambitious Target Follow Paul on LinkedIn.