Women Dominating the Wine Industry ft. Kendra Kawala of Wine Maker | EYB
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Description
Kendra is Maker’s President and Head of Sales. Kendra leads investor relations, sales partnerships, and wholesale strategy, and is responsible for spreading the gospel of premium canned wine and getting cans-in-hands all over the US. She built her early career as a healthcare management consultant at Huron Consulting Group where she specialized in operations, innovation, and B2B sales. At Huron, she was known for wearing multiple hats and tackling high-profile, complex problems and accounts, including closing and leading Huron’s largest-ever consulting project ($100M+ sale). A Chicago native, Kendra was inspired to enter the wine industry after moving to California for Business School and getting a front-row seat to wine’s complex industry dynamics and the thousands of independent makers perfecting their craft. Kendra gets excited about creating change in an old-school industry and building out a world-class sales team to change wine for the better. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.  Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.
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