Unsexy Branding: Creating and sustaining a memorable brand beyond

Unsexy Branding: Creating and sustaining a memorable brand beyond fancy logos, brand colours and instagram followers.

Listen now

Description

This episode was created to help small business owners determine and practice what truly matters for their businesss, when it comes to branding and positioning for sales. Harachiello and Abel Idume, a brand strategist discuss what truly matters in branding, so business owners stop chasing after shiny objects.

More Episodes

See all »

Ballers, Lumbago and Screens; Starting and consolidating as a talent in the Nigerian tech Ecosysytem.

On this episode, Max and Harachiello converse on the realities of a self-taught tech talent, the truth about job hunting and working in the Nigerian tech ecosystem vis-à-vis job security, welfare, stress and burnout, and the reasons for the mass exodus of techies. Maximilian has been a software...

Published 10/20/22

Ello

Published 10/20/22

Kwapu; The landlord's POV

Sequel to the conversation on moving out, Harachiello takes the convo to the landlords to find out their reasons for doing what they do. Their explanations make perfect sense.

Published 10/20/22