Choosing the path of entrepreneurship is a bold and empowering choice, yet certainly not an easy one. Entering into the world as a self-employed entrepreneur can be daunting without support. As our guest today shares, it is critical that we operate our businesses from a place of joy and from our hearts to be successful; and at the end of the day, to really remember what is important – why we are doing the work we are doing and how we can continuously refine our business practices to become even more aligned with our most authentic selves. Whether or not you are a seasoned entrepreneur wanting to take your business to the next level, just beginning, or even in the contemplation phase of jumping into this world, our podcast today will give you the juice and inspiration to move forward from your heart and honoring your soul.   ABOUT OUR GUEST: CHERI RUSKUS Cheri Ruskus has a unique approach to her coaching expertise gained over the last 20+ years in the trenches of small business. Cheri has the unique ability to tap into the values, talents and resources each woman entrepreneur possesses within, allowing them to reframe what once looked bleak and unattainable into bite sized doables. Learn more about Cheri's work at businessvictories.com and follow her on Twitter @victorygirl.