On this episode of Emerging Brands, Nicole Di Pietro, vice president of Jeremiah's Italian Ice talks about brand standards, franchising, and maintaining a strong local presence. Di Pietro, who started in hospitality when she was thirteen years old at a local bakery, says even though she worked there all four years of high school, she never thought that her long-term career would end up in the hospitality industry. She went to college and got a job at Tijuana Flats, where she continued working for twenty years before joining Jeremiah’s Italian Ice. Di Pietro refers to herself as a lifer in the industry. In 2016 Di Pietro joined Jeremiah’s Italian Ice as vice president preparing the brand for growth. She says one of the main reasons she wanted to be a part of the brand was their culture. “The culture is really what drew me in. Just having a servant heart and passion for people was really important for me to align myself with a brand that matched my personal core values and would be able to continue to scale that so the vision for Jeremiah's Italian Ice is really simple, it's to be the coolest frozen dessert brand” says Di Pietro. Adding, “our mission is to consistently create flavorful experiences for our staff and guests while inspiring them to live life to the coolest.” In terms of core values, Di Pietro says, “It's really important for us that the core values that we have are not just something that hangs in a frame on the wall. It's something that we utilize and we use and we exemplify on a daily basis and it's something that when we're looking for employees, franchise partners to grow with we need to ensure that our core values align with the people that we're aligning with because the people are the most important component to any concept.” Di Pietro talks about the future and says, “Jeremiah's franchising in 2021 for the future is really simple. We're trying to create a thoughtful franchising program with franchise partners that truly align with our culture and our core values, that have a people-first mentality and that implements that in their daily actions.” Tune into this episode of Emerging Brands to learn more about Jeramiah’s franchise community, company culture, and developing a brand with strong local presence.