Media for growth investments are receiving increasingly more recognition as powerful engines for sustainable growth. Globally, there are today more than 30 specialised funds offering advertising and media services in exchange for equity. Over the last two decades, over 1,000 start-ups have raised media for growth funding including Zalando, AboutYou, Carwow, Pinterest, and Glovo. Such investments play an important role in revenue diversification for media broadcasters, whilst start-ups benefit from customer growth, increased brand awareness, and guidance from media groups, all without having to spend cash. Diana Florescu, CEO of mediaforgrowth, a global network of media for growth funds, speaks with Andrew Wrobel about how start-ups can benefit from media for growth investment. They look at specific companies’ growth and identify opportunities for start-ups in the emerging Europe region, where, so far, the market has not been yet explored.