The global ICT market is bound to grow. Digitalisation, cloud computing, Generative Artificial Intelligence (AI) are only a few drivers of that growth. Global ICT spending reached about 4.9 trillion US dollars in 2020 and is expected to reach 5.8 trillion US dollars by 2023. That growth encourages entrepreneurs to set up new companies offering IT services.  MIhai Filip, the founder and CEO of Romania-based Oves Enterprise, and also a serial entrepreneur, speaks with Andrew Wrobel about why he set up a software engineering company and how he found his niche in that rapidly developing sector, how he continues to innovate on a daily basis and provide value to his partners and clients.  They also talk about his successes and failures such as working with high-profile clients in the private and public sectors, and working to acquire a new client and admitting his company was not ready for that client at the time.