Interviewing is easy, right? You just ask a bunch of questions, record the answers, and that's it. Of course, if you're a regular listener or if you know me at all, you know that's not true. Interviewing at a high level is an art & a science, involving complexities that are hard to appreciate until you encounter them. For example, people in positions of power, such as a CEO, are often very careful during interviews to not say the wrong thing. And so they lapse into corporate jargon and blandly recite the company's purpose and mission statement. As the interviewer, though, that's not what you came for. You want the real thing. But how do you get beyond the corporate facade and get the interviewee to open up? To help us unravel this puzzle, my guest is Dean Nelson, founder and director of the journalism program at Point Loma Nazarene University in San Diego, founder and host of The Writers Symposium by the Sea, and author the book Talk to Me: How to ask better questions, get better answers, and interview anyone like a pro. The B2B Content Show is brought to you by Connversa, helping busy CEOs and business owners create a month’s worth of difference-making video content in 60 minutes. Hosted on Acast. See acast.com/privacy for more information.