The Importance of Building a Human & Emotional Brand with Lydia Michael When Lydia, a multicultural marketer, joins me, we don't just chat about run-of-the-mill branding tactics; we dive into the heartbeat of marketing—human connection. Listen and learn why it's pivotal for brands to intertwine with consumer values and cultures in a busy marketplace. This episode is great for those navigating the waters of branding, seeking that genuine resonance with their audience that can withstand the test of time and change. Connect with Lydia https://www.linkedin.com/in/lydiamichael/ https://lydiamichael.com/ https://blendedcollective.com/ Learn more about Together Digital https://www.togetherindigital.com/ Interview originally aired Tuesday, October 10, 2023 To see the list of upcoming interviews, visit: https://www.mellermarketing.com/upcoming-live-interviews WATCH on YouTube: https://www.youtube.com/live/ooDt3ifFUyw?si=5Xcuz8ZpXpTeLFzG  ********************************************************Working But Looking for a New Job Using LinkedIn in 2024? Experience Rich? (Age 40+, 50+, 60+) Join me on my FREE, live webinar, "Using LinkedIn in 'Stealth' Mode." Select a Date: Thursday, March 14, 20247 - 8:30 pm ETORSaturday, March 16, 202411 am - 12:30 pm EThttps://www.mellermarketing.com/stealth **************** ******************************15 LinkedIn Profile Tips for Coaches and ConsultantsFREE Download at mellermarketing.com/thelist This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)