Steven Sashen is the developer and CEO of Xero Shoes. Steven and his wife, Lena Phoenix, started the "Barefoot... PLUS!" sandal business in late 2009... To keep the show free, please visit our sponsors... Square Payroll, Skillshare, & Fundrise. Square Payroll makes doing your books easy & affordable! For just $29/month it's the best payroll deal for any small business. To support the show, please visit this link to check them out: millionaire-interviews.com/square. Skillshare is an online learning community with over 20,000 classes in business, marketing, technology, design, and more. Get 2 months of classes for only 99¢, using this link: millionaire-interviews.com/skillshare. Fundrise is the first investment platform to create a simple, low-cost way for anyone to access real estate's historically consistent, exceptional returns. Diversify into real estate today with just $500. To support the show, please visit: millionaire-interviews.com/fundrise.   Fabulous 4 Questions: 📖 📚 Favorite Book(s)? Fooled by Randomness by Nassim Nicholas Taleb & Stumbling on Happiness by Daniel Gilbert 🙌😎 Favorite Amazon.com purchase? All the little parts I've gotten to make my Subaru BRZ faster. 🌱💸 Favorite Tool that's GROWN your Business? LOTS that have helped, but I'd never call any a "favorite" (all ecommerce software sucks differently). 💭💡 BIGGEST Challenge keeping your Business from GROWING? CAPITAL... at our growth rate, we need more cash.