Alisha M. Pennington graduated with her master’s degree in 2011 and into an economy that was still struggling from the recession that hit hard in 2008. The gig economy hadn’t been fully realized yet, but with the ever-present need to create income, she started working her way into that space, and over time that developed into her two businesses: ATvantage Athletic Training, and Pennington Perspective, a business consulting company. Alisha explains how through a lot of trial and error, and attempts at replicating successful processes across different industries, their growth was happening in the “unsexy” stuff and identifying that helped them communicate what they have to offer and why they’re different from their competitors. Alisha also shares her three-step method to beating her persistent imposter syndrome and how it’s helped elevate her to the Inc. 5000 list and a seat on the Forbes Business Council.   Support Alisha’s Work-> www.penningtonperspective.com  Support My Business -> www.dcpofficial.com Support My Business -> www.podstreamstudios.com Stay updated with our weekly newsletter and join our live monthly Entrepreneur Struggle events by following me on LinkedIn -  https://www.linkedin.com/in/chris-colbert-dcp/ Support the show: https://www.dcpofficial.com/entrepreneurstruggle Support the show: https://www.dcpofficial.com/entrepreneurstruggle See omnystudio.com/listener for privacy information.