Jodie and Jenny are cofounders of a hugely successful agency called The Marketing Pod, and 11 years ago they decided to tread that well-known entrepreneurial path, took a big risk and walked away from a comfortable corporate life to start their business. Why? Because, as is often the case, they were frustrated that what they were looking for didn't exist, and they knew there was a demand. They also wanted to create something that was more in line with their own lifestyles and that reflected their personal values and culture. So many lessons and words of wisdom in our conversation, and plenty of encouragement to take the entrepreneurial leap and follow your passion. As they say ‘Life’s too short not to give it a go.’ We discussed the importance of finding great mentors and advisers  - and why getting on a business accelerator or growth programme was such an important part of their success.They explained why niching down and becoming known as the ‘go-to experts’ for a specific sector is essential and why most entrepreneurs struggle with that as they see shiny new opportunities everywhere that they have to say ‘no’ to - trust me I can relate to that one!And the underlying secret of their success, which is all about the people and the culture in their business  - easy to say, hard to do— which is why their advice is so helpful if you're building your own business.You are going to get so much out of this conversation. Ladies and gentlemen, I give you the energy, positivity, and wise words of Jodie Williams and Jenny Hughes. Links The Marketing Pod https://www.linkedin.com/in/jodie-williams-themarketingpod/ https://www.linkedin.com/in/jen-hughes/ The Entrepreneurship Centre - Cambridge Judge Business School Traction: Get a Grip on Your Business Paperback – Illustrated, 19 April 2012 Surrounded by Idiots: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life) Hardcover This podcast is produced by GR Media Sponsored by Capital Asset Management