You probably know Piers Linney from the TV show Dragon’s Den, where he appeared for two seasons, giving advice and investing his own money in startup companies. Something of a reluctant celebrity, he left the Den and has gone on to start several other businesses in technology, media, and communications, including his latest venture, Implement AI. During our conversation, he explained The importance of storytelling when pitching your business to raise finance, find investors, or just selling your products to customers. Every entrepreneur needs to know how to sell.He talks about the advice that Sir Richard Branson gave him when he was considering becoming a Dragon  - you’ll realise why Sir Richard is as successful as he is.The challenges faced by founders who come from a minority background or maybe didn’t go to the right school or university, and how to overcome that and succeed.Towards the end of our conversation, Piers speaks passionately about the technology tsunami healing our way called Artificial Intelligence and what small businesses and SMEs should do to make sure they don’t miss the boat. Piers is a real champion for SMEs and has just launched a new company to help small businesses harness the power of AI, which he believes will be transformational. Finally, in an act of incredible generosity, Piers has provided the Bulletproof Entrepreneur audience with free access to his online course for entrepreneurs - which he normally sells for £198. The course offers 10 hours of personally delivered advice over 15 modules and over 76 lessons. If you’re a business owner or aspiring entrepreneur, it's designed to save you time and money and reduce risk to maximise your chances of success and wealth creation. The link to access the course for free is in the show notes. But for now, sharing his reflections, insights and wisdom, I give you Mr Piers Linney Links: https://startup.pierslinney.com/p/startup?coupon_code=BULLET&product_id=1369146  Or use code:  “ BULLET” for a 100% discount to access the course. https://www.pierslinney.com/ https://www.implementai.io/ai-business-sme-finance https://twitter.com/pierslinney?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://www.linkedin.com/in/pierslinney/ This podcast is produced by GR Media Sponsored by Capital Asset Management