Since I began the podcast as a resource for business owners and aspiring entrepreneurs, I’ve aimed for a blend of real-life conversations with founders and owners as well as practical ideas and insights from the people who can help and support entrepreneurs, such as lawyers, accountants, wealth advisors, and bankers. But my favourite episodes are the entrepreneur stories. The real-life experiences of those who had a spark of an idea and began working on it to create something, to build something out of nothing, and hopefully to enjoy the success. This week's episode is an incredible story of a crazy guy who had the idea to sell water in Scandinavia. My wife is Scandinavian, and as a result, I’ve spent a lot of time in Sweden and Denmark over the years, and I can tell you that the water that comes from the tap there is as pure as you can get it.  So who on earth would come up with the mad idea of bottling water and selling it in Scandinavia and then across Europe? The answer is our guest today—Allan Feldt, who spoke to us from his home in Copenhagen. During a truly inspiring conversation, he shared his ideas on; Knowing what it is that you are really selling—in his case, he wasn’t selling water necessarily, but was selling cost savings and employee happiness to his business clientsHe explains how he cracked the code of creating a product that everyone needs and then employing an incredibly successful sales tactic that almost any business owner can use in their own companyAnd he shares his experiences on the art of negotiation and some invaluable tips when it comes to sitting down and agreeing on the terms of the sale of your businessTowards the end of our conversation, Alan shares his deeply reflective thoughts on family, money, children, and how to live a joyful life. I absolutely loved my conversation with the Water King  - ladies and gentlemen, I give you, Mr Allan Feldt. Resources: https://twitter.com/AllanFeldt_ https://www.linkedin.com/in/allan-feldt-62a757/ Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials): Amazon.co.uk This podcast is produced by GR Media Sponsored by Capital Asset Management