I was in Cape Town a couple of months ago, speaking at a conference, and I was in the audience to witness one of the best keynote speeches I’ve ever seen, certainly the best keynote on the subject of entrepreneurship. The speaker was Bruce Whitfield, who is a big-name broadcaster in South Africa, hosts his own daily business show and is a writer, journalist, podcaster, and incredible storyteller. During his career, he’s met with, interviewed, and spent time with some of the best business builders, creators, and successful entrepreneurs on the planet, so he’s ideally placed to share what he views as the characteristics essential for success in business. He talks about the importance of optimism and looking for strategic opportunities even during the most challenging times.The lessons we can all learn from Dr Seuss and how to create solutions to problemsHe shares the incredible journey of Nandos and its co-founder Robbie Brozin and what it took to build a global business with over 1200 outlets in 30 countries- some brilliant insights from an incredible entrepreneur.Towards the end, Bruce explains the vital importance of leadership in business and how the most successful business leaders approach the role. Packed full of stories and anecdotes involving business rock stars such as Richard Branson, Jeff Bezos, and Elon Musk, and even Nelson Mandela and the Dalai Lama! If you fancy eavesdropping on an inspirational conversation during these challenging times, you will enjoy this episode. From Cape Town, South Africa, via London, ladies and gentlemen, I give you Mr. Bruce Whitfield. Links: https://www.brucewhitfield.com/ https://twitter.com/brucebusiness This podcast is produced by GR Media Sponsored by Capital Asset Management