My guest today, Rand Fishkin, is the author of one of the best business books I’ve ever read, and trust me, I’ve read a lot of business books! It’s called Lost and Founder, and it charts his journey as a marketing tech business entrepreneur who raised money from Venture Capital investors and was growing at 100% year on year. It’s a ruthlessly honest book in which Rand breaks down the details and behind-the-scenes experiences of an entrepreneur. I think it’s essential reading for any founder or business owner looking to scale and seek an exit. During our conversation, He reveals the truth about raising capital and the secrets that the VC world doesn’t tell you when you’re seeking investment.He explains his decision to turn down an offer from Hubspot, which would have resulted in a $250 million exit.We also explore the concept of “enough” and why creating economic security is essential for any entrepreneur.And as someone with almost half a million followers on Twitter, Rand gives thoughtful advice to entrepreneurs on building their own personal brand - spoiler alert, it’s not what you might think! Now, for an inspiring and refreshingly candid conversation, ladies and gentlemen, I give you Mr. Rand Fishkin. Links Rand Fishkin's Bio, Speaker Rates, Contact Details | SparkToro Lost and Founder: A Painfully Honest Field Guide to the Startup World: Amazon.co.uk No Hard Feelings: Emotions at Work and How They Help Us Succeed eBook : Fosslien, Liz, Duffy, Mollie West: Amazon.co.uk: Books  Big Feelings: How to Be Okay When Things Are Not Okay To sign up to receive the Bulletproof Entrepreneur newsletter, go to www.bulletproofentrepreneur.net This podcast is produced by GR Media Sponsored by Capital Asset Management