Since launching on Valentine's Day in 2012, with Kellee at the helm, Loverly has grown into the leading trend-setting brand (reaching 1.5M monthly readers) connecting modern couples, their bridal party and wedding guests to gorgeous inspiration, products, celebrity insider scoops, fashion & beauty hacks and expert advice. As the face of the brand, and author of its first wedding planning title, “Loverly Wedding Planner: The Modern Couple’s Guide to Simplified Wedding Planning,” Kellee has cemented herself as a trend tastemaker and dynamic personality in the 20-something wedding world, paralleling what Oprah and Martha have done in their respective industries. She has been profiled (personally and professionally) in a variety of top tier outlets and positioned as the on-air millennial wedding maven in a myriad of national and local lifestyle programs.