This week Ian is joined by fellow Iris co-founder, friend and ultra-runner Claire Humphris. Now CEO of Iris London, Claire and Ian discuss the Iris origin story. After taking the jump to be Iris employee number 1, she talks through her early career and the opportunities you can create when you’re the person who puts their hand up to do the hard things. They then discuss the importance of creating your own luck, so much so that you make yourself indispensable, even when things seem against you. We learn how important the entrepreneurial spirit is when motivating teams to win pitches. From simply making a team believe they can win, to breaking world records and winning world-first projects like the London 2012 Olympic mascots, Ian and Claire discuss how this continues to drive success at Iris.  Claire and Ian then discuss Claire’s passion for ultra-running and her unique ability to just keep going. Sometimes when we do really hard things, it puts the rest of our lives into context.  Claire Humphris  LI: https://www.linkedin.com/in/claire-humphris-3843995/ IG: https://www.instagram.com/entrepreneurs_inthewild/ TT: https://www.tiktok.com/@entrepreneursinthewild X: https://twitter.com/EitW_podcast   Executive Producer Addi: https://addi.london/ LI: https://www.linkedin.com/in/addi-merrill/   Iris Worldwide: https://www.iris-worldwide.com/ LI: https://www.linkedin.com/company/iris/ IG: https://www.instagram.com/irisworldwide/ Music courtesy of Filmstro | Music that Moves Hosted on Acast. See acast.com/privacy for more information.