After a few weeks of broadcasting inspiring interviews with the movers and shakers at international events, welcome back to our regular L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.   In this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Andrew Kolman, Vice President of Global Product Development, Matrix Fitness at Johnson Health Tech. Conversation focuses on three news-busting stories: the merging of two brand titans - Orangetheory and Self Esteem Brands, the acquisition of Bowflex by Johnson Health Tech and the raising of $1.8 Billion by Equinox.  In this LIFTS podcast topics include: ●       The potential impact of a merger between Orangetheory and Self Esteem Brands. ●       The challenges and opportunities of merging two hugely successful brands. ●       Leveraging fitness brands for cross-promotion and personalized experiences. ●       The potential that drove Johnson Health Tech ‘s acquisition of Bowflex. ●       Managing the fusion of fitness and entertainment. ●       The impact of Equinox’s $1.8 billion investment on the wider industry. ●       Designing fitness lines to address under-served market segments.       ●       Fitness industry trends, premium offerings, consumer behavior. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 1:32       Merger of Orangetheory and Self Esteem Brands (Anytime Fitness) 2:20       Key role of data and analytics 4:26       Combining two franchise businesses for growth and the importance of a united leadership 7:20       Leveraging fitness brands for cross-promotion and personalized experiences 10:29    Johnson Health Tech’s acquisition of Bowflex 12:43    What made Bowflex such an attractive proposition 19:56    Managing the transition of fitness into the content and entertainment space 25:03    Equinox’s raising of $1.8 billion 28:10    Onyx: Designed to address under-served segments of the market 29:21    Fitness industry trends, premium offerings, consumer behavior.