Get to know Tanya Lambart Tanya actually started her career as a performer, working in the buzzing events space. From this however, she wanted a change of scene and created a role for herself at Bond University. Highlighting the need for social media management and the power it could have for them. Using all of these learnings and an incredible level of tenacity, Tanya started her own company Creative Haus. Today, she works with small businesses to build out an authentic social media strategy based around real business metrics. She offers reel packs, social media management, a reel course and so much more. What we cover Her career journey to starting Creative House Finding her niche in the social media marketing space The sustainability of the social media space and how it’s evolving The ‘metaverse’ and the crazy future of social media Keeping up as a small business The importance of having an intention with social media Vanity metrics - and why they really are just that Balance of quality & quantity Not just blindly following trends Uncontrollability of the algorithm and virality Tracking your own data Tiktok Vs Reels Testing, experimenting and refining content Importance of planning, structure and knowing when to post Finding music on Reels & Tiktok Her normal setup to create content Showcasing what you do on social Power of standing out in a noisy industry What trending actually means & how to find it Looking at others in your industry & thinking about what your customer wants Sticking to what’s true for you What Creative House does and how Tanya helps her clients Why outsourcing social media can be beneficial My biggest takeaway Social media is such an overwhelming space but Tanya does a great job of simplifying it. My biggest takeaway is authenticity. Firstly in the content you create, making content that not only speaks to your audience but speaks to your own personality. An inauthentic piece of content sticks out like a sore thumb, so if you’re going to commit to creating content, make sure it highlights your values and personality. Also ask yourself ‘is it authentic to create content or manage my social media?’. If the answer is no then outsource it to a great creative like Tanya - giving you more time to focus on your skill and business. Links mentioned in the show Creative Haus Instagram: https://www.instagram.com/_creativehaus_/ Creative Haus Website: www.creativehaus.studio Tanya’s Instagram: https://www.instagram.com/tannierose/ My website: https://ryanteague.co/ My workshop (2 spots left): https://ryanteague.co/workshop