oel Alston’s 3 implementable tasks that you can do to level up your game Write down your top 3 values See if your business is currently fulfilling those values Do things that are outside your industry There is one definition of authenticity today’s guest truly embodies—“knowing who you are and being brave enough to live it.” Joel Alston is not your typical Aussie photographer. While others are quick to jump in on the current trends and conform, this uniquely expressive human would rather live a life dictated by his values and not his circumstances. The brilliant man behind the distinguished brand Barefoot and Bearded (yes, he has a cool beard and yes, he shoots weddings and elopements barefoot!) is not afraid to challenge the status quo and his boldness is evident in the beautiful masterpieces he produces. In this episode, we’ll pick the brain of this atypical artist who’s exceptional at photography, business, and being authentic. It’s a beautiful conversation I hope you’ll all enjoy! Key Takeaways His current businesses and where he spends most of his time What prompted him to change his business name What it was like transitioning to niche branding Why he starts new businesses What his thought process is like His thoughts on marriage versus weddings How he handles inquiries from clients How he gauges the clients he would like to connect with Quotes “I love doing this job but I wanna do it as me.” “Your business name should dictate and depict who you are as an individual, not your business.” “I really truly believe that you gotta aim for the stars and you might hit a tree but it’s better than aiming for a tree and hitting a rock.” “I’d rather try and fail than not do it because I was scared to fail.” “You are not your business completely.” Links Barefoot and Bearded Website - http://barefootandbearded.com Barefoot and Bearded Facebook - https://www.facebook.com/barefootandbearded Barefoot and Bearded Instagram - https://www.instagram.com/barefootandbearded/ Anteloping Website - http://www.anteloping.com The Outlaws Website - https://www.lawfullyoutlawed.com Book: Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert - https://www.amazon.com/Big-Magic-Creative-Living-Beyond/dp/1594634726