If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea. If you missed part one, go and check it out! We talked about: TikTok content, and the ever growing popularity of the platform amongst younger generations The key figures Andrea pays attention to for performance tracking on Instagram Where Andrea's inspiration for the great content she sources and creates for the University's account In part 2 we chat about: A successful UGC campaign Andrea ran on Instagram and how she set it up A-Z Some new social media behavior she's noticed working alongside college students The role social media plays in the decision-making process of prospective students when they choose to apply to UVM Enjoy!