Managing the social media presence of her father, the extreme explorer... This is what Jessica Horn, along with her sister, Annika, has dedicated herself to. Chatting with Jessica was so inspiring! If you're interested in what happens behind the scenes at the family business that is Horn Media, like: building the brand image working with sponsors creating and distributing the content managing climate disturbances and other hazards that come with being out in the wild...! Just knowing that her business relies on her father's survival while on his expeditions makes Jessica's job kind of unique, meaning our first episode of ESM² is a well of knowledge and inspiration from a passionate SMM - don't miss it.