We've all heard about the advantages of using UGC (User-Generated Content) on social media. Authentic content, created by real, satisfied customers... what more could you ask for!? Andy Griffiths from Asics saw this opportunity and he took it. The Europe-based sidekick account, @asicsfrontrunner is literally a community composed of runners who adore Asics products. They post top-quality content on Instagram, and that content helps the brand to make sales. So simple and yet so clever! Listen to find out more about Andy's strategy.