A client's need starts with a client's problem. You solve for this need for value via transformation. Specifically, the transformation that the client will receive from you and your services. It's this transformation and transfer of value, that Joe helps you get clear on in this episode. In his final episode on identifying and closing the perfect client, Joe shows you how to think about value through the lens of a transformative journey. This episode covers the topics of customer journey, value proposition, story telling, business transformation, client management, sales, consulting, client needs and partnership with God. Here's the ad mentioned in the episode: https://vimeo.com/59589229 (Hello Trouble Ad) https://vimeo.com/59589229