In this episode, John talks with Pauline Wallin, PhD, expert in marketing, public education, and media as well as a cofounder of The Practice Institute, where she helps clinicians build their practices.  It is important for psychologists need to understand why marketing a psychological practice helps protect the public and raise awareness of how psychotherapy can improve people's lives.  Pauline makes the distinction between marketing and selling.  We also discuss four ethical ways to market psychological services via public education.   The end of this podcast, the listener will be able to:   1. Describe two ways that marketing your practice benefits the public. 2. List four ways to use public education to market your practice. 3. Describe two potential ethical pitfalls in marketing via public education, and how to avoid them.   Click here to purchase 1 APA-approved Continuing Education credit