How to Innovate in OTC through Sustainability and Digitalisation
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Description
The marketplace in OTC drugs is going through a period of acute change, as formulators and marketers increasingly must consider factors like sustainability and digitalisation in product design and brand outreach and development. In this podcast, Stella Vatcheva and Matthew Oster discuss prominent approaches from category adjacencies in consumer goods and answer the question- How can the OTC industry incorporate these innovations moving forward?
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