In this podcast, we take a fresh look at the Experience More megatrend, where the virus put a stop to real life experiences during lockdown with consumers seeking their social, shopping and entertainment kicks online. Consumers continued to seek enhanced products, enhanced by technologies like AI and augmented reality for greater personalization. The pandemic also brought into sharp relief inequalities as seen by the continued rise in social activism, such as the Black Lives Matter movement. Facing the climate emergency, it is more essential than ever that brands create authentic engagements and leave the right lasting impression of their core values.