Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Erica Lanyon, a marketing leader and a growing market demand gen specialist in B2B marketing. She has been a consultant in corporate marketing for most of her career, enabling her to identify the right prospects in the right markets and engage with them along the customer-buying journey. She has a knack for building marketing departments from the ground up and transforming them into accountable, revenue-generating centres of excellence. Specialising in demand generation, marketing automation, campaign management, building & maintaining lead scoring models, and closed loop reporting to name a few. We kick off by asking Erica to share her career journey so far and what has led her to where she is today. Lives in a Tech hub. Started from rock bottom. Utilise brest practices. The best marketers of the time. Then we ask Erica how she feels things have changed in the marketing world since she first started. Cost centre. Pretty websites and brochures. Marketing automation. A seat at the table. The buyer's journey changes. Digital body language. C-level marketers. Next, we ask Erica how has she found selling accountability. The transition from traditional marketing to modern marketing. The future of modern marketing. Then we ask Erica what is the difference between lead generation and demand generation. Qualify. What does it mean to you? Market demand. Target the right audience. In terms of personas, we ask Erica if they still matter. It does. Understand their world. The way you talk will be different. B2C is a different beast. Then we ask Erica, what challenges has she faced as a women leader in Tech. Quality and diversity. The only female in the room. Slow starting to change. Women are a fit. Conversations. Companies are making the shift. Next, we ask Erica, who inspires her. Executive Coach. Integrity. Lastly, we ask Erica if there is any gadget or tool that she can't live without. Her husband. Coach and mentor. Soundboard. --- Send in a voice message: https://anchor.fm/gloabl-tech-leaders/message