This episode features Matt Kleinrock, CEO of Rockway Exhibits + Events The conversation focuses on brand building through events and exhibitions. Here are a few of the topics we cover: Evolving from an exhibit house to strategic partner  The right way of doing face-to-face activations Why you need to think like a marketer, tying exhibition successes to business goals What constitutes a great mix at an event or exhibition Why showing how you are different beats claiming your are better and the challenges of branding Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.