This episode features Jonathan Martin, founder and principal designer at ShowTec. The conversation focuses on the role technology can play in an event. Here are a few of the topics we cover: how technology should be in the background supporting the storytelling; the most powerful performances for the audience; the magic of theatricality and the willing suspension of disbelief; showbusiness executives need to be involved in both the show's creation and the running of the business; supporting each other's craft will create the best events possible. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.