Vanessa Lovatt, Founder of Forte Futures, discusses the importance of leading with the customer as your main focus. The conversation covers taking full advantage of virtual events; why embracing a less is more approach to technology is always the right thing to do; why service level is the gamechanger for event technology providers; the rise of bleisure and how planners can use it to their advantage; and how there are more women in leadership positions, but there is still lots of work to be done. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.