Anush Alexander, chief marketing officer at Stova, discusses measuring and ultimately obtaining a return on investment from in-person events. This conversation covers the challenge of calculating an event's return on investment (ROI), the importance of collecting first-party data, the advantages of building a data lake, why AI won’t solve bad data and why streamlined marketing stacks are more effective. Subscribe to make sure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.