Jaimé Bennett, Managing Director EMEA at PCMA and also Managing Director for EMA-UK, discusses the value of starting with 'Why' when it comes to event planning and design; the importance creating a safe and welcoming environment at events; the challenges of doing business across regions with multiple countries and cultures; the need for consolidation in business events, that will lead to a more sustainable sector; why transparent and authentic Leadership is so important; talent and what it takes to create a multi-generational ecosystem. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.