Alex Reynolds, co-founder and CEO of Vendelux, discusses how the events industry is evolving by integrating connection-making with data-driven technology. Drawing from personal and professional experiences, Reynolds highlights the significance of events in business growth and relationship building. Vendelux's mission is to provide actionable insights into the most valuable events to attend and sponsor, utilizing a vast dataset to offer predictive recommendations. Reynolds foresees a future where events, driven by data and analytics, will become integral to corporate strategies, offering solutions to the current challenges in digital advertising due to stricter privacy regulations. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.