The world of association management is evolving, and Thomas Reiser, the executive director of the International Society on Thrombosis and Hemostasis, is at the forefront of this. Reiser sat down with Skift Meetings to share his insights on what is shaping the future of associations and events in a post-Covid-pandemic landscape. "The traditional membership value is diminishing," Reiser candidly reveals, pointing to the challenges facing associations worldwide. This captures the seismic shifts that have prompted organizations like ISTH to reassess and retool their value propositions to members. This episode covers: Reiser’s varied and international career spans multiple association management roles, including his current role. He has implemented major shifts, including shifting from a biennial to an annual congress and insourcing almost all event-related roles. We discuss the importance of the real role of medical societies, which is ultimately to improve people’s lives We delve into the importance of public-facing initiatives such as World Kidney Day and World Thrombosis Day, both of which Tom was involved in launching. How Tom and ISTH work with suppliers as consultants and true partners And finally we look at the key trends that Tom sees as the biggest challenges and opportunities. Head to www.skiftmeetings.com to explore our daily news coverage and free-to-access reports and events.