Last month, the Consumer Technology Association (CTA) made waves in the events industry with the elevation of Kinsey Fabrizio as president. She joins longtime CEO Gary Shapiro at the helm of CTA, which owns and produces CES, following a meteoric rise over the past fifteen years.  Her journey with CTA began in 2008 when she joined the membership department. She ascended through the ranks learning the ins and outs of the organization. CES is iconic. Its 2024 iteration included 138,000 attendees and 4,300 exhibitors from 161 countries. Fabrizio started in the industry working for Smithbucklin, where she learned the inner workings of associations. She then joined the Consumer Electronics Association, the former name of CTA. That was over a decade ago, and Fitbit was all the rage. She went on to revise membership and dues and was tasked with running the CES sales team. All the organization's revenue was reported to Fabrizio. While many perfected sourdough bread recipes, Fabrizio was studying. She used the pause to get her MBA from the University of Maryland Global Campus. “I love AI. Specifically, for the live events and meetings and conferences industry, I think AI is going to give attendees a more personalized and unique experience. For a big show like CES, it's going to help attendees be more efficient and understand who is there and who they want to see. I think the business intelligence that AI will unlock is going to be very powerful,” she said. Many traits have helped Fabrizio in her journey to the top. One of the most important is her ability to build relationships with everyone. Fabrizio is a member of Robin Sharma’s 5am Club. She feels this morning routine has helped her maximize her productivity. CES is committed to Las Vegas through 2048. The show utilizes about ten hotels, three of the city’s largest convention centers and more.