TikTok’s ascent as the go-to search engine, entertainment platform, and cultural touchstone is disrupting the way we shop, market, consume content...and pretty much everything else.️ And behind it all is GenZ, who's driving this change at record speed! What's a marketer to do? On the latest episode of the Everything Is Better with Creators, Whalar CMO Jamie Gutfreund chats with TikTok’s Global Head of Agency and Accounts @Khartoon Weiss and Global Head of Operations, TikTok Creator Marketing...

On the latest episode of Everything Is Better With Creators, we sit down and pass the mic to Jorge Soto. Known for his comedy videos and vlogs about his family life, Jorge has amassed followers on his horchata_soto accounts on both TikTok and YouTube. Everything Is Better With Creators is produced by Whalar. Whalar. We Power the Creator Economy. Learn more at http://whalar.com #creators #creatoreconomy #Whalar #LatinX #HispanicHeritageMonth #LatinoCreator #LatinoComedian Hosted on...

In our latest episode, we have a special #BeyondDisability interview with Imani Barbarin. Imani is a disability rights and inclusion activist and speaker who uses her voice and social media platforms to create conversations engaging the disability community. Born with cerebral palsy, Imani often writes and uses her platform to speak from the perspective of a disabled black woman. Follow her on Twitter at https://twitter.com/Imani_Barbarin Everything Is Better With Creators is produced by...

September is Hispanic Heritage Month so we sit down to share the mic with the ever popular creator Jonny Morales. Jonny is a comedy and foodie content creator on TikTok who is best known for sharing videos on his jonnym0rales account. He has more than 3.3 million dedicated fans on the platform. Let's find out what inspires him as a creator. Everything Is Better With Creators is produced by Whalar. Whalar. We Power the Creator Economy. Learn more at http://whalar.com #creators...

What happens when we go from decades of talking to people to building solutions with them? On the latest episode of Everything Is Better With Creators we speak with Michelle Goad. Builder. Serial Operator. New Commerce and Consumer Experience Innovator. Pioneer of conversational commerce, social commerce and social based services on all things community and commerce. Grab a pad of paper and a pen. Another master class is in session. Everything Is Better With Creators is produced by...

Creators are creators. Correct? But wait, aren't they also a brand? On this episode of Everything is Better with Creators we sit down to talk with Aliza Licht, Founder & President LEAVE YOUR MARK. Aliza is an award-winning marketer, author, podcaster, and global mentor who has built her expertise for over two decades in marketing, communications, and digital strategy in the fashion industry. She's best known as the person behind the Twitter handle DKNY PR GIRL, an anonymous social media...

On this episode we sit down with a legend. Sir John Hegarty who speaks to us about how the practices may change in marketing, especially with the rise of creator, but the principles remain the same. Everything Is Better With Creators is produced by Whalar. Whalar. We Power the Creator Economy. Learn more at http://whalar.com #creatoreconomy #creators

When Mya Pol isn't rolling down the runway at New York Fashion Week, she can be found dancing in her wheelchair for her TikTok followers. After suffering unexplained pain and exhaustion in 2019, Mya went to different specialists to try to understand what was happening to her body. And she's taken her followers along on that journey. With the username @immarollwith it, Pol posts joyful dance routines, answers questions about her life with a disability and shares resources for others who need...

On the latest episode of Everything Is Better With Creators we sit down to speak with Vikki Chowney, Global Head of Content and Publishing at Hill & Knolton Strategies about the world of purposeful content. What it means from both a creators and brand's point of view. Everything Is Better With Creators is produced by Whalar. Whalar. We Power the Creator Economy. Learn more at http://whalar.com #creators #creatoreconomy

On this special episode we hear from four big names in the creators industry about how to spot red flags when choosing management. A panel recorded exclusively from Vidcon 2022. On this panel we have: Kaya Yurieff - Creator Economy Reporter for The Information Amron Lopez & Megan Frantz - Whalar Eric Wei - Co-Founder and Co-CEO, Karat Financial Everything is Better with Creators is produced by Whalar. Whalar. We Power the Creator Economy. Learn more at http://whalar.com #creators...

On this #BeyondDisability episode of Everything Is Better With Creators, Whalar's Ashley Rudder speaks with Tiffany Yu. Tiffany is an entrepreneur and disability rights advocate who founded Diversability, which is a social enterprise to advocate for equality for people with disabilities. Learn more about Tiffany at https://www.tiffanyyu.com/ Everything Is Better With Creators is produced by Whalar. Whalar. We Power the Creator Economy. Learn more at http://whalar.com #creators...

What is lean creation? And how do creators use it in this day and age? Also, how can you tap into it if you are a creator? In this special episode recorded live from Vidcon 2022 we get down to the heart of what lean creation can do for creators of all shapes and sizes. So insert the headphones and get ready to learn from this panel including super creator Kelsey Dangerous. Everything Is Better With Creators is produced by Whalar. Whalar. We Power the Creator Economy. Check out more at...

Fashion and Cannes go hand-in-hand. So it made sense that we sat down and spoke to one of the most unique TikTokers and his approach to fashion: Pelé Newell. Pelé Newell, who is of white and Black Caribbean heritage, part of the LGBTQ+ community, spoke to Ashley Rudder on how entwined the multiple parts of one's identity can be and how they often can’t be understood in isolation and how they integrate with a subject like fashion. Everything Is Better With Creators is produced by...

What persuasion and influence do you have informing the citizenry of the world when you are the face of a TikTok account for an international news organization? When you have 1.4 million followers? Well, as we normally do on Everything Is Better with Creators. We turn to the experts, aka Creators, for the answers. Dave Jorgenson is an American video producer. He is best known as the face of The Washington Post's TikTok account and got his start in the creative video world as an intern for...

It's PRIDE month. And we couldn't go through the month of June without speaking to a creator about content and the LGBTQ+ community. So we are very excited to share the mic with Rowan Ellis. Rowan is an author and speaker known for her educational online content and advocacy work in the LGBTQ+ community. Her debut book for teen girls “Here and Queer: A Queer Girl’s Guide To Life” is out now. Make sure to pick up a copy. And be sure to check out all of Rowan's videos (if you haven't...

Why do creators make people laugh? What is it about the formats of TikTok and short form video that bring out the humor in all of us? Well in our latest episode that is released while Vidcon 2022 is going on along with Cannes Lions, we go to a comedian creator who explains how what we see involves a lot more than beholds the eye. Across his many social media channels, James Henry has posted hundreds of videos. But what's more impressive than the number of videos is the manpower he harnesses...

How should creators think about the Metaverse? Will we eventually be able to use all five senses that YouTube videos will look antiquated as a result? In our current episode we sit down with Becky Owen, Head of Creator Marketing at Meta to get a glimpse of the not so far out future. Everything Is Better With Creators is produced by Whalar. Whalar. We power the Creator Economy. Learn more at http://whalar.com #creators #creatoreconomy

What happens when dogs talk? Well, we know that's not possible but in the creator world, well, anything is possible. And that leads us to our latest episode where our very own Ashley Rudder sits down to talk to Chris Equale. Pet parent and President of Hammy & Olivia. If you haven't watched their fun videos on TikTok. Well, what are you waiting for? Everything Is Better With Creators is produced by Whalar. Whalar. We Power the Creator Economy. Learn more at...

What happens when you meet at the intersection of TikTok, Body Positivity and Humor? Well you meet the ever awesome Nikki Garza. Garza is a body positive TikTokker always pushing the boundaries on community. On this episode of Everything is Better with Creators, Whalar's Ashley Rudder sits down with Nikki to find out what modern community in the digital world looks and sounds like. Everything is Better with Creators is produced by Whalar. Whalar. We power the creator economy. Learn more...

What happens if you make $1 million but have to explain to your bank that it was made dancing, cooking or educating others in front of a camera and broadcast to the world? Will some wonder if that's a made up story to hide how you really made the money? In this episode we sit down with Eric Wei, co-founder of the company Karat Financial to discuss a new type of credit card. Fact. Karat has issued 80% more credit to creators than other banks. They understand what creators do with lines of...

Have you ever clicked on an ad on your social feed and then bought something? How about a in-video link from a creator who might say, "I have links in the description if you're interested in buying this product" ??? Well on this episode we go deep on the concept and behavior of social commerce and a big interview with Ian Crocombe. Ian runs Deft, a specialist agency that helps brands sell on social platforms. Social platforms are becoming the digital shopping mall and all brands need to...

Who runs the world? Girls of course. C'mon, everybody knows that because of Beyonce. But what happens when those girls get together and create a gang of fans? In our latest episode of Everything is Better with Creators we get to the heart of fandoms, NGIs and Stans with Jaime Bilotti, founder of Fan To Band and mutuals Agency. Learn about how social media has played a part in bringing people to life at conventions, concerts and might even have a hand in what gets onto your favorite music...

Everything is Better with Creators. Produced by Whalar. Whalar. We Power the Creator Economy. Whalar. Named by Adweek as the 2022 Creator Agency of the Year. Learn more at http://whalar.com Listen now to Episodes 1 - 10 wherever you listen to podcasts. #creators #creatoreconomy

We've released 10 episodes of our podcast Everything is Better with Creators. So now is a great time to pause and note that Whalar has been named by Adweek as the Creator Agency of the Year for 2022! Learn more at http://whalar.com Read all about our award in Adweek at https://bit.ly/3w0BUdu Everything is Better with Creators will return with a new episode 11 next week! #creators #creatoreconomy #whalar

Is crypto going to have as much value for creators as dollars did for industrialists? How will creators use it? On the latest episode of EIBWC we sit down to speak with Peter Leeb, co-founder of Kyro. So what should brands understand about crypto and why is it so important in the creator economy? We ask and answer all those questions to make sense of this new world of value exchange. Everything is Better with Creators is produced by Whalar. Whalar. We power the Creator economy. Learn more...