Guest: Zak Holdsworth, CEO of Hint Health In this Business of Functional Medicine episode, we hear from Zak Holdsworth, a leader in the health technology industry and the CEO and cofounder of Hint Health. Hint Health supports the direct primary care (DPC) movement and aims to provide affordable, high-quality health care by offering a successful alternative to the traditional fee-for-service model. Zak Holdsworth’s company offers technology solutions for DPC clinics, including membership management systems and employer infrastructure. They have also developed an EMR system specifically designed for DPC clinics. Additionally, Hint Health has created Hint Connect, a network product that connects DPC clinics with employers and other health care practitioners. Their goal is to create a unified network of DPC clinics that can work together to provide better care and reduce costs. The company's vision is to redesign the healthcare system to enable easy access to high-quality, affordable care. Download and listen to the full episode to learn about: The concept of unity and the value of working together in the DPC market. Constraints of the fee-for-service model and how removing those constraints can lead to better patient care and alignment with functional medicine practices. How Hint Connect allows for rapid patient onboarding and revenue generation for doctors. A positive shift in the perception of DPC by insurance brokers, who now see the value in investing in high-value primary care. And much, much more! Plus, check out the visualization of the interconnected relationships across the Hint Health DPC ecosystem.