If you experience any technical difficulties with this video or would like to make an accessibility-related request, please send a message to [email protected]. Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Drawing on Chicago Booth's latest research and Chicago's unique approach to marketing, this Executive Education program will help you to develop the necessary competitive advantage to excel in today's business environment. Learn more about Strategic Marketing Management at: http://booth.chicagoexec.net/home/home.aspx