The 'Pros' of 'Cons' with ReedPop's Larry Settembrini
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Description
Larry Settembrini, Vice President at ReedPop, joins the podcast to talk all things 'Con'. His company produces some of the largest Comic Cons in the world, including New York Comic Con, PAX, and Comic Con Paris. We break down how brands and properties authentically connect with some of the worlds most passionate pop culture fans, the role of virtual activations and events, and much more.
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