The Experiential Marketing Measurement Coalition's Dax Callner & Matt Sincaglia
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Description
EMMC Founder and Board President Dax Callner (Strategy Director at Smyle) and Marketing Chair Matt Sincaglia (VP, Strategy & Analytics at RedPeg) join the pod to talk about the Experiential Marketing Measurement Coalition (eventmeasurement.org).
We discuss the group's goals, what's most important in measuring events, moving beyond traditional marketing metrics, and what's coming up in the event marketing space in 2022 and beyond.
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